"Ohhh yes!"
Not only one of the most legendary British Advertising campaign taglines of all time, but it's also the answer I give when brands ask whether casting the right VO is make or break.
After his appearance on Top Gear in 2019, Britain learnt that Bob Mortimer had voiced the legendary mascot Churchill the Dog, but did you know that Jim Moir (Vic Reeves) also featured as the narrative voice for the brand in the early years..?
The right voice can transform and immortalise a brand, turning an advertisement into a talking point. Iconic voices making iconic brands.
Lucky for us, we have a few icons!